Search Engine Optimization (SEO)
When a user searches a keyword or search term on Google, they almost always click on websites that rank in the first few pages of the search results. Google’s ever-changing search algorithms ensure websites that have proper search engine optimization weaved within their website will show on search engine results. I use white-hat (ethical/practical) SEO techniques for websites that need to rank in search engines.
Following within Google’s guidelines allows a website to become strong and a major competitor in the long run against Google’s future algorithm changes. I use industry relevant schema micro-data markup that will help search engines know the fine details of a website and content. Along with proper meta title and description tags, I will create a website that will be powerful against many industry competitors.
- Keyword Research
- Competitor Research
- Meta Tags
- Schema Micro Data Markup HTML & JSON-LD
- Image Optimization
- SEO-optimized web content
- HTML5 markup
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On-Page SEO
This involves optimizing individual web pages to rank higher on search engines. Key elements include:
- Meta tags (title, description)
- Header tags (H1, H2, etc.)
- URL structure
- Keyword usage and density
- Content quality and relevance
- Internal and external linking
- Image optimization (alt tags, file names, and sizes)
- Mobile-friendliness and site speed
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Backlinks
These are incoming links from other websites that point to your site. High-quality backlinks can improve your site’s credibility, authority, and ranking. Strategies to build backlinks include:
- Guest posting
- Link reclamation
- Broken link building
- Content promotion and outreach
- Skyscraper technique
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Google Search Console
A free web service provided by Google that helps webmasters monitor, maintain, and troubleshoot their websites’ presence in Google search results. Features include:
- Sitemap submission
- Fetch as Google (to see how Google crawls and indexes your site)
- Search Analytics (to track your site’s performance)
- Index Coverage (to identify and fix indexing issues)
- Mobile Usability (to identify and fix mobile-related issues)
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Keyword Research
The process of identifying and analyzing search terms that users enter into search engines. Keyword research helps to create targeted content and optimize web pages. Tools and techniques include:
- Google Keyword Planner
- Competitor analysis
- Long-tail keywords
- Latent Semantic Indexing (LSI) keywords
- Search intent analysis
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Schema Rich Snippets
Structured data markup that helps search engines understand your website’s content better and display more informative search results. Implementing schema markup can enhance your website’s appearance in SERPs and improve click-through rates. Types of rich snippets include:
- Reviews and ratings
- Product information
- Events
- Recipes
- Videos
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Technical SEO:
The process of optimizing a website’s technical elements to improve its crawling, indexing, and overall performance. Key components include:
- XML sitemaps
- Robots.txt file
- HTTPS (secure connection)
- Site speed and performance optimization
- Mobile-friendliness
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Off-Page SEO:
The practice of improving a website’s online reputation and authority by promoting it across the internet. This includes:
- Social media marketing
- Influencer outreach
- Content marketing
- Local SEO (for businesses with a physical presence)
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User Experience (UX):
Providing a seamless and enjoyable experience for users when they visit your website. This can directly impact SEO as search engines consider user signals (e.g., dwell time, bounce rate, and click-through rate) when ranking websites. UX elements to consider include:
- Intuitive navigation
- Mobile-friendliness
- Page load speed
- Readability and content structure
- Call-to-action (CTA) placement
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WordPress SEO:
WordPress is a popular content management system (CMS) that makes it easy to create and manage websites. Some key aspects of WordPress SEO include:
- SEO-friendly permalinks: Customize your URL structure to include keywords and make it more readable for both users and search engines.
- XML sitemaps: Generate and submit an XML sitemap to help search engines crawl and index your site’s content more effectively.
- Responsive themes: Choose a responsive theme to ensure your website is mobile-friendly and looks good on different devices.
- Image optimization: Compress and properly format images to improve load times and performance.
- Minify and optimize code: Use plugins to minify and optimize CSS, JavaScript, and HTML files to enhance site speed.
- Yoast SEO Plugin: This is a widely-used plugin for WordPress that helps users optimize their websites for search engines