Daniel Aguirre

Data Analysis, Digital Marketing, and Website Development

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  • Data & Analytics
  • Marketing
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  • Full Stack Method
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Oct 21 2021

Metrolink

Metrolink

Los Angeles, California

  • Full-time employee
  • Data & analytics
  • Reports and presentations
  • Email newsletters
  • Email templates
  • Website development
  • Campaign page creation

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About The Work

I was hired on as a full-time employee in the Marketing and Sales department at Metrolink. This position requires heavy data and analytics, website development and analyzation, and email marketing. In the marketing department, I created new projects and tools which saved tens if not hundred of hours of manual work through automation and optimization.

I created a custom data analytics dashboard which allowed myself and many others to utilize for reports and trend analyzation. Since most of the work previous to this creation was manual, this help speed up reporting for marketing, I.T., and many other departments in need of data. I created custom filters through the use of REGEX codes. The dashboard design was developed from a blank slate, I used my creative eye to make a visually appealing workflow.

My position allowed me to work with many talented people in the I.T. department, consulting on technical projects for different departments alongside I.T. and others. The work that I produced for I.T. gave me a spotlight around my talents and capabilities for the company. The chief executives noticed the extraordinary work I produced and moved me over to the I.T. department from Marketing. With both a talent and knowledge for marketing and tech, I am able to fully grasp initiatives in a unique method.

About The Company

Metrolink, Southern California Regional Rail Authority, is a commuter train transportation system for multiple counties in California.

Written by Daniel Aguirre · Categorized: Portfolio

Oct 19 2021

PBS SoCal

Public Broadcasting Television & Streaming

Costa Mesa, California

  • Full-time employee
  • Manager
  • Business Intelligence
  • Data & analytics
  • Reports and presentations
  • WordPress
  • Email newsletters
  • Email templates
  • GIT workflow
  • Website development
  • Campaign page creation
  • Livestreaming

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About The Work

I was hired on as a full-time employee to help with website development and email newsletters. I was involved with creating new website landing pages for marketing campaigns, TV Shows and new episodes of programs that were to be released.

Before I left this company, I was promoted up to Manager, Marketing & Business Intelligence. During this time with this title I was managing company-wide reports to gather data from many different sources including Nielson TV ratings, website analytics, and users data from the CRM platform. Part of this role included finding creative and innovative ways to automate and display data in a comprehensive way.

I was heavily involved with livestreaming television programs online and at our events. I helped produced the website livestream and links for the public. This included planning the hardware, testing, and online broadcasting on social media and the PBS SoCal website.

About The Company

PBS SoCal (KOCE) is the local PBS Station for Southern California. PBS SoCal recently merged with KCET to for the Public Media Group of Southern California.

Written by Daniel Aguirre · Categorized: Portfolio

Oct 19 2021

Sober College

Addiction Certification School

Woodland Hills, California

sober-college
  • Full-Time Employee
  • WordPress
  • Brand new website from scratch
  • Custom code PHP solutions
  • Custom templates
  • User management
  • Lead generation
  • Campaign ad landing pages

View Site

About The Work

I was hired on as a full time employee to create and develop a new website for the company. Reporting to the manager of digital marketing, we planned to build a website using the WordPress CMS platform. The WordPress website I developed there would be mobile friendly, customized with many templates for content, and able to capture leads with online forms.

I created a website style guide that helped enable a consistent user interface (UI) throughout the whole website.

The homepage content was curated with content blogs and new information as it became available.

This website required many hours and sometimes days of PHP customization to meet the needs of the users for this website.

After the website was developed, we planned to make many more websites with this base model since it worked so well. One which is still active as of October 18, 2021, Sober College School of Addiction Studies

About The Company

Young adults who were looking for treatment for their addictions could find help with Sober College. This company allowed young adults to attend their addiction counseling while simultaneously taking college credit courses. Many students changed their lives through this program and developed lifelong relationships.

The co-founders Robert and Mindi Pfeifer had a vision of helping those who have trouble helping themselves. Building a unique treatment facility with doctors and counselors on staff, it was an amazing experience to view how this affected people.

Robert Pfeifer was a good man who was able to recognize the talents and potential of everyone around him. He is an inspiration to many people who knew him and even those who only know about his work.

Written by Daniel Aguirre · Categorized: Portfolio

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