Daniel Aguirre

Data Analysis, Digital Marketing, and Website Development

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You are here: Home / Portfolio / PBS SoCal

Oct 19 2021

PBS SoCal

Public Broadcasting Television & Streaming

Costa Mesa, California

  • Full-time employee
  • Manager
  • Business Intelligence
  • Data & analytics
  • Reports and presentations
  • WordPress
  • Email newsletters
  • Email templates
  • GIT workflow
  • Website development
  • Campaign page creation
  • Livestreaming

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About The Work

I was hired on as a full-time employee to help with website development and email newsletters. I was involved with creating new website landing pages for marketing campaigns, TV Shows and new episodes of programs that were to be released.

Before I left this company, I was promoted up to Manager, Marketing & Business Intelligence. During this time with this title I was managing company-wide reports to gather data from many different sources including Nielson TV ratings, website analytics, and users data from the CRM platform. Part of this role included finding creative and innovative ways to automate and display data in a comprehensive way.

I was heavily involved with livestreaming television programs online and at our events. I helped produced the website livestream and links for the public. This included planning the hardware, testing, and online broadcasting on social media and the PBS SoCal website.

About The Company

PBS SoCal (KOCE) is the local PBS Station for Southern California. PBS SoCal recently merged with KCET to for the Public Media Group of Southern California.

Written by Daniel Aguirre · Categorized: Portfolio

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