If a website falls on the internet and nobody is around to hear it, does it make a sound?
Dashboards & Visualization
Through the use of powerful Google Data Studio technology, I am able to provide a unique and rich reporting method for stakeholders and executives.
- Google Data Studio
- Excel Worksheets
- REGEX
My areas of expertise include:
Advanced Data Visualization:
- Utilizing advanced visualization techniques in Tableau and Data Studio to communicate performance effectively
- Customized dashboards and formulas using SQL and REGEX for in-depth data analysis
Performance Reporting:
- Development of weekly, monthly, and quarterly performance reports using key performance indicators (KPIs)
- Ad-hoc data analysis reports for various departments as required
Data-Driven Goal Setting:
- Facilitating the creation of data-driven goals and objectives for marketing, website, and company initiatives
Data Integration and Automation:
- Automating data import from multiple sources, including marketing data, email, website, mobile app, customer data (PII), and external paid campaign ad platforms
- Streamlining data management processes for efficiency and accuracy
Web and Mobile App Analytics:
- Analyzing website and mobile app trends using Google Analytics and database warehouse APIs
- Measuring marketing success through pixels, dimensions, and audience segments
Tracking and Measurement Strategies:
- Implementing tracking strategies, including UTM tracking codes, to evaluate the effectiveness of marketing campaigns and company initiatives
Data Analysis for Business Decisions:
- Influencing business decisions through the analysis of complex data sets, employing advanced formulas and techniques to extract valuable insights and recommendations